The latest example? Asking them to add life events such as "bought a house", "bought a car", "registered as an organ donor" or "quit smoking". These new changes were again spotted by KRDS' employee Guillaume Baratte :)
KRDS provides consulting services to help customers build integrated solutions within our fields of expertise. We analyze goals and business objectives and draft:
KRDS Social Media Experts ("personal" and professional social networking, blogs, forums networks) will help answering following key questions:
KRDS Facebook consultants will provide all answers you need to build your Facebook strategy.
KRDS consultants will study your projects (ongoing & future) and will recommend best strategy to fully integrate Facebook features such as Connect, data import or Social Plugins (Like button, Comment box etc…)
Your teams want to take their Facebook skills to the next level ? KRDS consultants will design training sessions made-to-measure to meet your specific needs and requirements !
KRDS has been designing and developing Facebook applications since the very early days of the plateform in 2007. Cursus, KRDS first app, soon reached one million users. We have released over 500 Facebook applications since. Among them, hits like:
We release an average of 7 applications per week.
The trend was to rectruit fans to enlarge and engage your fanbase.Today KRDS takes you to the upper level: get to know you fans! Facebook insights provides row datas about anonymous users, therefore difficult to use.
KRDS Community Management department help businesses in voicing their brands with cross-network solutions on Facebook, Twitter, Instagram, LinkedIn… KRDS is currently managing over 30 Facebook pages on behalf of well-known brands spanning from entertainment, cosmetic industries, agro-food, luxury, retails and much more.
With KRDS media buying department, composed by former employees of major global media agencies, you benefit from Facebook Ads expertise to leverage exposure for your business on Facebook.com, tablets and mobiles. Over 30 brands (Yves Rocher, La Poste, Nestlé, etc.) and pure players (ebookers, Doctissimo, Keljob, etc.) are trusting KRDS Facebook Ads department for its competitive advantages:
KRDS is a leading Social Media Agency in Europe and Asia.
Founded in 2008 in Paris, KRDS became a member of Facebook’s Preferred Marketing Developer program (previously known as the Preferred Developer Consultant program) as soon as the PMD became available in Europe in early 2010. Since then KRDS has grown from 10 to 120 employees and has opened 7 new offices throughout Europe and Asia.
Since its creation, KRDS has registered a triple-digit annual growth and in 2011 AXA PE, the leading European private equity firm, took an equity stake in the company.
KRDS boasts a range of expertise from Community Management, creation and optimisation of Facebook Ad campaigns, Site Socialisation and Branding. In recent events, KRDS has evolved into a full-fledged Social Media Agency and has been involved in campaigns beyond Facebook such as on Twitter, Instagram and Tumblr. Its newest addition is expertise on Chinese social networks Sina Weibo and Wechat.
KRDS is also regularly invited to talk at conferences throughout Europe and Asia.
KRDS launch the first French
Facebook app : Cursus
KRDS launch the first French Facebook app for a marketer : Eurosport for EURO 2008
KRDS expand Eurosport apps to five countries
KRDS open offices in India and launch the first indian Facebook application !
KRDS and RTVE start a long collaboration in Spain still ongoing today!
KRDS launch applications for Morroco, Algeria and Tunisia for Eurosport
In the country of swatches, KRDS started to rock the market with Tissot
KRDS is rocking harder in Italy : KRDS never stop to innovate and brings Facebook Credits to BigBrother in 2011
2011, the year when KRDS start its real expansion in Asia! A great contest on Facebook with Western Digital!
Expect us! We started to work in US with local agencies to develop great Facebook apps.
Especially created for asian market, Dior and KRDS launched the outstanding campaign DiorSnow in Korea, China and Japan!
Привет там! KRDS is coming in East Europe, expanding an awesome Yves Rocher Campaign through Ukrain and Russia !
12h jetlag with headquarters : no problem! We launched our first app for HotelClub in Australia !
Because everything starts there. Because our responsibilities matter, but the people we share it with matter even more. Because a the team concept goes way beyond an athletic field: it is the very heart of everything we undertake.
Do your thing. And do it well. Our strong conviction, at KRDS, does not lie within babysitting our employees. We’re Way. Too. Busy. For that. Our strong conviction goes a bit more towards autonomy and responsibility.
There is always something new to learn out there. From the Internet, of course. That’s what enables us to avoid the big-headed syndrom and believe us, that’s much more easier as to behave as a normal human being. But also from one another. That’s how we built the company. Because not content with being awesome as individuals, we also wanted to be awesome as a team. And guess what ? Yes it works !
"Among the 260 participants, it’s a French company that won! KRDS with his Feedizr product is the only non-American winner of this competition. " Badi Badkoubé, Partner Manager at Facebook
Earlier this year, Facebook invited over 260 agencies, all members of the Preferred Marketing Developer community across 35 countries, to enter the “Innovation Competition”. During the following months, PMD agencies were challenged to build innovative products that revolve around Facebook News Feed and Advertising platforms.
After two months of dedicated hard work on concept creation and development, KRDS, an expert in Facebook Marketing, has won the competition with its Feedizr ad-tool.
With this win, KRDS once again asserts its expertise at a worldwide level, being the only agency outside the US to have won.
Feedizr is a custom ad-generation tool that sets-up and targets Ad campaigns in the Facebook News Feed. Feedizr utilises the content from a website or Facebook app and generates ads based on user data. The tool creates Ads from data sets (for instance : daily articles, catalogue highlights so on and so forth) and serves this content to the exact target audience by matching relevant criteria.
Firstly, the tool will match keywords of the data sets with targeting options made available by the Facebook Ads platform.
Secondly, Feedizr uses Facebook’s Custom Audience feature to allow advertisers build target groups based on their customers’ emails, Facebook user IDs or phone numbers. This list of people is created according to the degree of relevancy between their activity and the Ads created. Feedizr generated Ads will only be shown to people who actually fit the target group, since they are most likely to be interested in the given message.
Feedizr is a brand new tool that synchronizes content with CRM database information to build highly targeted Facebook Ads.
It is important to note that Facebook fully respects user privacy in this process, in which no personal information is exchanged between Facebook, marketers or third party partners.
The tool has been tested on the Canal + Pronostics Ligue 1 Facebook app. Feedizr retrieved information on weekly fixtures, and turned each match into an Ad to publish on the News Feed (for instance, it created the item Paris SG vs Marseille). Feedizr generated Ads would target people on Facebook who like one of the two relevant teams, players and/or football stadiums.
Beyond that, for each Ad, the tool was also able to target all those app users who had chosen one of the two teams as favourite within the app flow.
Feedizr tool was promising since the initial tests. Effortless and time efficient campaign management, with CTRs, CPCs and CPAs (action = prediction) which performed much better than the average market.
Feedizr makesbest use of the Facebook Advertising API and is developed using XML and JSON technological standards, to allow agile roll out and the ability to deal with almost all websites.
The tool is currently in Beta and access is limited to restricted numbers of accounts. Future roadmap is to enrich it with new features. Feedizr will then be made available to all brands in the KRDS portfolio.
This competition highlights KRDS’ strong technical edge, as the core-activity of the agency which was founded as a technology-savvy company. Today, KRDS employs more than 100 people, most of whom are technical staff, in 6 offices across France, India and Singapore.
Founded in 2008 KRDS was the first agency to develop branded apps, transforming it into a leader in the French social media market. The agency is growing into a comprehensive marketing expert with community management services and Facebook Ads management.
So far, KRDS has completed over 500+ campaigns in 15 countries, on behalf of 250+ clients, which include Peugeot, Danone, Renault, LVMH, Unilever, Nestlé, Tag Heuer, Air France, L’Oréal, Yves Rocher, Mediaset, RTVE, Orange, Canal+, Eurosport and David Guetta.
KRDS has been updating their Canal + Pronostics Ligue 1 game since 2009. To date, the app has been running successfully with over 100,000 monthly users since its launch. It’s the longest running Facebook app worldwide
Back in 2009 KRDS won the “French Application Contest” held by Facebook with an app on behalf of Danone communities. It joined the Preferred Marketing Developer program since its launch in Europe, at the beginning of 2010. In 2011, AXA Private Equity acquired a stake in the agency, and provided support to KRDS’ growth internationally. KRDS has consistently achieved a 7-digit revenue since 2010.
* More information about Custom Audience can be found here.
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