"Among the 260 participants, it’s a French company that won! KRDS with his Feedizr product is the only non-American winner of this competition. " Badi Badkoubé, Partner Manager at Facebook
Earlier this year, Facebook invited over 260 agencies, all members of the Preferred Marketing Developer community across 35 countries, to enter the “Innovation Competition”. During the following months, PMD agencies were challenged to build innovative products that revolve around Facebook News Feed and Advertising platforms.
After two months of dedicated hard work on concept creation and development, KRDS, an expert in Facebook Marketing, has won the competition with its Feedizr ad-tool.
With this win, KRDS once again asserts its expertise at a worldwide level, being the only agency outside the US to have won.
THE PRoDUCT: FEEDIzR
Feedizr is a custom ad-generation tool that sets-up and targets Ad campaigns in the Facebook News Feed. Feedizr utilises the content from a website or Facebook app and generates ads based on user data. The tool creates Ads from data sets (for instance : daily articles, catalogue highlights so on and so forth) and serves this content to the exact target audience by matching relevant criteria.
Firstly, the tool will match keywords of the data sets with targeting options made available by the Facebook Ads platform.
Secondly, Feedizr uses Facebook’s Custom Audience feature to allow advertisers build target groups based on their customers’ emails, Facebook user IDs or phone numbers. This list of people is created according to the degree of relevancy between their activity and the Ads created. Feedizr generated Ads will only be shown to people who actually fit the target group, since they are most likely to be interested in the given message.
Feedizr is a brand new tool that synchronizes content with CRM database information to build highly targeted Facebook Ads.
It is important to note that Facebook fully respects user privacy in this process, in which no personal information is exchanged between Facebook, marketers or third party partners.
The tool has been tested on the Canal + Pronostics Ligue 1 Facebook app. Feedizr retrieved information on weekly fixtures, and turned each match into an Ad to publish on the News Feed (for instance, it created the item Paris SG vs Marseille). Feedizr generated Ads would target people on Facebook who like one of the two relevant teams, players and/or football stadiums.
Beyond that, for each Ad, the tool was also able to target all those app users who had chosen one of the two teams as favourite within the app flow.
Feedizr tool was promising since the initial tests. Effortless and time efficient campaign management, with CTRs, CPCs and CPAs (action = prediction) which performed much better than the average market.
Feedizr makesbest use of the Facebook Advertising API and is developed using XML and JSON technological standards, to allow agile roll out and the ability to deal with almost all websites.
The tool is currently in Beta and access is limited to restricted numbers of accounts. Future roadmap is to enrich it with new features. Feedizr will then be made available to all brands in the KRDS portfolio.
This competition highlights KRDS’ strong technical edge, as the core-activity of the agency which was founded as a technology-savvy company. Today, KRDS employs more than 100 people, most of whom are technical staff, in 6 offices across France, India and Singapore.
Founded in 2008 KRDS was the first agency to develop branded apps, transforming it into a leader in the French social media market. The agency is growing into a comprehensive marketing expert with community management services and Facebook Ads management.
So far, KRDS has completed over 500+ campaigns in 15 countries, on behalf of 250+ clients, which include Peugeot, Danone, Renault, LVMH, Unilever, Nestlé, Tag Heuer, Air France, L’Oréal, Yves Rocher, Mediaset, RTVE, Orange, Canal+, Eurosport and David Guetta.
KRDS has been updating their Canal + Pronostics Ligue 1 game since 2009. To date, the app has been running successfully with over 100,000 monthly users since its launch. It’s the longest running Facebook app worldwide
Back in 2009 KRDS won the “French Application Contest” held by Facebook with an app on behalf of Danone communities. It joined the Preferred Marketing Developer program since its launch in Europe, at the beginning of 2010. In 2011, AXA Private Equity acquired a stake in the agency, and provided support to KRDS’ growth internationally. KRDS has consistently achieved a 7-digit revenue since 2010.
* More information about Custom Audience can be found here.
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